Art Direction




I work to deliver creative ideas that channel your unique voice.

I have over 3O years of experience working internationally on creative projects across a broad range of commercial sectors & entertainment mediums; developing BRANDS, designing LOGOS, PACKAGING and LITERATURE, GAME DESIGNS, MOBILE APPS, 3D PRODUCT VISUALISATION, DIGITAL INSTALLATIONS, SOUNDTRACKS and FOLEY FX, IDENTS FOR TV, PRESENTATIONS, BOOK COVERS, LP SLEEVES, DIGITAL ADVERTS and WEBSITES.


Whether I'm creating new designs or developing communications within existing brands, user experience is at the heart of my practice, underpinned by thorough research that seeks to reveal new opportunities and create avenues that you may have never considered.


Whatever the size and nature of your business, let me infuse your brand with its soul, communicating effectively to capture customers' imaginations.


For art direction and design with intelligence and spark, contact me on:

0044(0)7927 516967

or by eMail:


Hex Ale

Concept and illustration/visualising for a UK based micro-brewery.

Dansk Audio - Bang & Olufsen


Dansk Audio operate in a premium-niche luxury and design-led market, providing bespoke audiovisual solutions, predominantly under The Bang & Olufsen brand. Bang & Olufsen are the world’s oldest audio business, established in Struer, Denmark in 1925.


Dansk Group has since 1999 provided unique multimedia solutions for some of the most famous names in business, entertainment and sport, both in the UK and overseas.

As well as developing a brand identity that was sympathetic to the scandanavian minimilast aesthetic, I created a unique typeface, 'Dansk A Geometric Sans Bold', which was incorporated into the logo and then rolled out as a badge onto bespoke product, supporting literature and electronic media.

The project also involved photography, filming and editing together footage live in-store performances.


Card game launched at London Toy Fair 2017

The Apprentice

Consultant and Design Guru. Series 10. BBC/Freemantle Media.


Logo for textile design company.

Generate Communications

Logo/Identity for Public Relations agency.


Logo and packaging design for New York Toy Company.



The UK TV show Pointless had an existing brand identity but it had only been developed for the televised version of the show.


As the brand was licensed outside of TV, I faithfully recreated high resolution static versions of the logo for use in print and then created designs and artwork for a range of board and travel games.

I then worked with the licensee to create a mobile app that would compliment the existing off-line media. This involved working on adapting game play, creating graphics and animations and working closely with a locally based coding team.


Logo design for fashion brand.

Hellenic Engineers Society

New logo, branding and literature for Hellenic Engineers Society of Great Britain.

Mr & Mrs

Brand refresh, new logo for established TV Show and merchandising.


3D redesign of the Countdown logo for TV show merchandising.


Name, research, logo and initial branding for online swimwear retailer.

Music Posters


A selection of posters designs for various music related events including the successful Save BBC 6Music Campaign, music therapy charity Nordoff Robbins, publicity for music releases and the locally based Ipswich May Day Festival.

Too Drunk To Funk

Band logo.

Robert Kilroy-Silk

Book jacket designs.

Adam & Eve

Revitialising the identity of an established chain of Barber's and Hairdressers.


Logo design and illustration, and posters for Robot Wars live events spin-off.

The Vintage Curry Co.

Logo and packaging.

Lift Off

Illustration and logo for children's card game.

Argentum Gallery

Identity of London and Colchester based Art Gallery.

Leisure Grow

Brand refresh for barbecue manufacturer and outdoor furniture company.

Ipswich Arts Centre

Brand development, guidelines, posters and website for the Ipswich Arts Centre Community Interest Company.

Who Wants To Be A Millionaire?

Logo development, packaging and international brand guidelines for TV merchandising and games.


LP and CD cover, inserts and onbody design and artwork for Mercury Prize nominated William Doyle.

Quiz Night

Logo and packaging design for quiz game.

Flip Football

Logo and packaging design for Flip Football game.

Lyric Chocolates

Packaging design for confectionery brand.


3D design/styling of competing robot in BattleBots US TV show.

Pie Face


I worked closely with the game inventor to explore how the game could be realised producing original sketches and concepts, eventually taking the final design through to full 3D product visuals that could be shown to prospective buyers.


Once the game module was prototyped and tested and finally in production, the project then moved onto packaging.


The overall imagery needed to convey a sense of family fun, mild anarchy but in a safe environment. I created the original logo to be imperfect and break some typographic rules, it needed a slightly hand-drawn look to make it accessible. Working to a close brief, the illustration was provided by Phil Garner. I completed the packaging designs initially for UK, US and Italian territories.


Now licensed to Hasbro inc. worldwide; as of January 2O17, Pie Face has sold over 11 million units and won Game Of The Year in London and New York and there are licensed versions with film, game and TV tie-ins.

Ethical Value

Logo for ethical auditing supply chain company.


"Mark's help and expertise with the design of our programme was fantastic and we're incredibly grateful. We cannot thank him enough for the effort and understanding that was put into our needs and ideas especially against a tight deadline. He delivered 100%".


Kathi Scott

Executive Director

Nelson Mandela Children's Fund

"Mark brings clarity, vision & inspiration to our projects often creating something from nothing. He has a wealth of knowledge, a passion for his craft and a rare ability to take complex ideas and turn them into simple powerful communications".


Michael Sfakianakis

Managing Director

Gulfhead Ltd

"I have no hesitation is recommending Mark for his creativity, professionalism and attention to detail. His consultancy and brainstorming sessions with Drumond Games marry logic with inspiration and makes our creative process become effortless".


John Mariani

Drumond Games Ltd

"Mark has consistently delivered design solutions for us to the highest standards including logo and product design for our own Dansk brand and corporate image for our local Bang & Olufsen outlets in the UK. I have no hesitation in recommending him."


Paul Lewis


Dansk Group

"So pleased with all the work Mark has done for Ipswich May Day Festival – pure quality as well as sensitive to our needs as well helpful and obliging. I would seriously recommend Mark to anyone."


Teresa MacKay

Ipswich MayDay Festival

About Me

I’ve over 3O years’ experience as a commercial designer, including 18 as a freelance design consultant.  One of my first jobs was writing questions for international editions of Trivial Pursuit.


In 2O15, I was one of the design gurus on Season 1O of The Apprentice (BBC, Freemantle), and most recently a recipient of the Invention Award and Pop of The Year Award on the digital art platform Pop My Mind.


I’ve won awards for design including Designer Of The Year (EyeWire, Los Angeles, 2OO1 - now part of Getty Images). My product and packaging design has been instrumental in winning the Jeu de l'Année in France, and Best Game and Best Toy at the London & New York Toy Fairs on four occasions.


In 2O16 I completed an MA in Arts at University of Suffolk, UK.  My main area of research was assessing the impact of the digital on our culture, to look beyond websites, apps and SEO practice and consider trends, attitudes and interactions with technology, arts and social media. This ongoing research feeds directly into, and informs my professional practice as a designer.


In 2O15, I had music performed at DanceEast as part an installation for the musical, 'Paperwork'. In 2O16, I was one of the writers-in-residence for the SPILL Festival of Performance and a speaker at the Notes From China Symposium at University of Suffolk. I'm also a co-researcher for a PhD study at Goldsmiths/Tate/Sainbury's Centre for Visual Arts, a Project Partner at University of Suffolk, a Fellow of The Royal Society of Arts (RSA) and a member of the British Academy of Songwriters, Composers & Authors (BASCA).


I'm married with 4 grown up children, and we share our home with an adorable and mildly neurotic cocker spaniel called Arthur, six Siberian huskies, a piano and too many guitars.

Aside from my commercial practice, I continue to make art, compose music and write out about culture.


MA in Arts Practice (with distinction). UEA/University of Essex.

Fellow of The Royal Society of Arts.



Adobe Creative Cloud: Illustrator, Photoshop, In-Design, Animate (Flash), After Effects, Muse, Dreamweaver, Experience Design. Apple LogicPro X. East West Instruments. Maxon Cinema 4DXL.


Mark Aaron Art Direction & Design

7 Laurel Avenue, Kesgrave, Suffolk IP5 1HB. UK.

0044(0)7927 516967

©2017 Mark Aaron Seaman