I work to deliver creative ideas that channel your unique voice.

I have over 3O years of experience working internationally on creative projects across a broad range of commercial sectors & entertainment mediums; developing BRANDS, designing LOGOS, PACKAGING and LITERATURE, GAME DESIGNS, MOBILE APPS, 3D PRODUCT VISUALISATION, DIGITAL INSTALLATIONS, SOUNDTRACKS and FOLEY FX, IDENTS FOR TV, PRESENTATIONS, BOOK COVERS, LP SLEEVES, DIGITAL ADVERTS and WEBSITES.

Whether I'm creating new designs or developing communications within existing brands, user experience is at the heart of my practice, underpinned by thorough research that seeks to reveal new opportunities and create avenues that you may have never considered.

Whatever the size and nature of your business, let me infuse your brand with its soul, communicating effectively to capture customers' imaginations.

For art direction and design with intelligence and spark, contact me on:

0044(0)7927 516967

or by eMail: markaaron@mac.com

Pie Face

I worked closely with the game inventor to explore how the game could be realised producing original sketches and concepts, eventually taking the final design through to full 3D product visuals that could be shown to prospective buyers.

Once the game module was prototyped and tested and finally in production, the project then moved onto packaging.

The overall imagery needed to convey a sense of family fun, mild anarchy but in a safe environment. I created the original logo to be imperfect and break some typographic rules, it needed a slightly hand-drawn look to make it accessible. Working to a close brief, the illustration was provided by Phil Garner. I completed the packaging designs initially for UK, US and Italian territories.

Now licensed to Hasbro inc. worldwide; as of January 2O17, Pie Face has sold over 11 million units and won Game Of The Year in London and New York and there are licensed versions with film, game and TV tie-ins.

I’ve over 3O years’ experience as a commercial designer, including 18 as a freelance design consultant.  One of my first jobs was writing questions for international editions of Trivial Pursuit.

In 2O15, I was one of the design gurus on Season 1O of The Apprentice (BBC, Freemantle), and most recently a recipient of the Invention Award and Pop of The Year Award on the digital art platform Pop My Mind.

I’ve won awards for design including Designer Of The Year (EyeWire, Los Angeles, 2OO1 - now part of Getty Images). My product and packaging design has been instrumental in winning the Jeu de l'Année in France, and Best Game and Best Toy at the London & New York Toy Fairs on four occasions.

In 2O16 I completed an MA in Arts at University of Suffolk, UK.  My main area of research was assessing the impact of the digital on our culture, to look beyond websites, apps and SEO practice and consider trends, attitudes and interactions with technology, arts and social media. This ongoing research feeds directly into, and informs my professional practice as a designer.

In 2O15, I had music performed at DanceEast as part an installation for the musical, 'Paperwork'. In 2O16, I was one of the writers-in-residence for the SPILL Festival of Performance and a speaker at the Notes From China Symposium at University of Suffolk. I'm also a co-researcher for a PhD study at Goldsmiths/Tate/Sainbury's Centre for Visual Arts, a Project Partner at University of Suffolk, a Fellow of The Royal Society of Arts (RSA) and a member of the British Academy of Songwriters, Composers & Authors (BASCA).

I'm married with 4 grown up children, and we share our home with an adorable and mildly neurotic cocker spaniel called Arthur, six Siberian huskies, a piano and too many guitars.

Aside from my commercial practice, I continue to make art, compose music and write out about culture.

MA in Arts Practice (with distinction). UEA/University of Essex.

Fellow of The Royal Society of Arts.

SOFTWARE:

Adobe Creative Cloud: Illustrator, Photoshop, In-Design, Animate (Flash), After Effects, Muse, Dreamweaver, Experience Design. Apple LogicPro X. East West Instruments. Maxon Cinema 4DXL.